B’Tawfiq

How Cplus Soft’s AI Platform Revolutionized Career Development at B’Tawfiq

Industry

EdTech

Region

Duration

4–6 Months

Overview

B’Tawfiq, a Middle East-focused career development platform, aims to transform how professionals find jobs, build skills, and connect with employers. Traditional CV-based hiring methods created inefficiencies for both candidates and recruiters. Cplus Soft developed an AI-powered platform that automates job matching, provides intelligent skill-gap analysis, recommends Coursera courses, enables CV generation, and equips recruiters with a structured portal for candidate evaluation. By combining machine learning with career analytics, the solution empowers professionals to grow and allows employers to hire faster and more accurately.

Challenges Faced by B’Tawfiq

Job seekers often struggle to stand out in a saturated job market, sending countless CVs with minimal response. Employers faced stacks of nearly identical applications, making it difficult to identify qualified candidates efficiently. Manual matching and evaluation lacked accuracy, creating delays in recruitment, while professionals received little guidance on bridging skill gaps. This mismatch between candidate readiness and employer needs resulted in wasted time, reduced placement success, and decreased engagement for both users and recruiters.

Additionally, the absence of a structured platform for candidate evaluation prevented recruiters from making data-driven decisions. Candidates lacked tools to objectively measure their skills against job requirements, and the lack of personalized career guidance hindered professional growth. B’Tawfiq needed an intelligent, scalable solution to streamline recruitment, improve skill development, and increase overall placement success in a competitive market.

Solution Provided by Cplus Soft

Cplus Soft developed an AI-powered career development platform that automatically matches candidates to job opportunities based on their skills, experience, and interests. The platform incorporates skill-gap analysis, suggesting personalized upskilling pathways through Coursera courses, and provides in-platform CV generation. Using a MECE CV scoring framework, candidates are objectively evaluated across education, skills, and experience, enabling recruiters to make faster, more informed hiring decisions.

The recruiter portal allows employers to filter, assess, and shortlist candidates efficiently, while AI-driven updates continuously improve scoring logic and recommendations. By integrating machine learning with career analytics, the platform reduces time-to-hire, enhances candidate engagement, and accelerates career development, ensuring a win-win for both job seekers and employers.

Key Features Implemented

AI Talent Matching Engine

Automated alignment of user skills with relevant jobs.

Skill Gap Analysis & Coursera Recommendations

Personalized learning and upskilling pathways.

MECE CV Scoring Framework

Objective candidate evaluation across education, skills, and experience.

In-Platform CV Generation

Professional CV creation directly within the app.

Recruiter Portal

Dashboard for filtering, assessing, and shortlisting candidates.

Security & Compliance

Encryption and strict data handling for financial standards.

Data Collection Methods for B’Tawfiq

Surveys

Gathered quantitative data on user satisfaction, skill gaps, and career goals

Interviews

Conducted one-on-one sessions to gain qualitative insights into user experiences and challenges.

Focus Groups

Facilitated group discussions to obtain diverse perspectives and feedback on platform features.

Observations

Monitored user interactions with the platform to identify usability issues and areas for improvement.

Document Reviews

Analyzed existing recruitment materials and CVs to inform the development of the MECE scoring framework.

Data Analytics

Utilized analytics tools to track user behavior, engagement metrics, and platform performance.

Feedback Forms

Collected ongoing user feedback to guide iterative enhancements and feature updates.

Case Studies

Examined similar platforms to identify best practices and potential pitfalls in AI-driven career development.

Setting Up Reporting Frameworks for B’Tawfiq

Define Goals

Established clear objectives to measure success, such as increased job placements and reduced time-to-hire.

Select Metrics

Identified key performance indicators (KPIs), including user engagement, CV completion rates, and recruiter satisfaction.

Determine Frequency

Set up weekly and monthly reporting schedules to assess platform performance and user outcomes.

Assign Responsibilities

Designated team members to manage data collection, analysis, and reporting tasks.

Choose Tools

Implemented tools like Google Analytics and Mixpanel for data analysis and visualization.

Review & Adjust

Developed structured workflows for data collection, analysis, and reporting to ensure consistency and accuracy.

Implement Process

Regularly reviewed reports to identify trends, address issues, and make data-driven adjustments to the platform.

Impacts after Implementation

92% accuracy in ingredient recognition across varied images.

2.5x increase in user engagement compared to traditional recipe apps.

68% of users reported reducing food waste by using the platform.

80% retention rate after the first recipe search.

95% customer satisfaction, citing ease of use and relevant suggestions.

2.3x traffic growth in the Turkish market through SEO-optimised recipe content.

Ubaidullah

Ubaidullah

Ubaidullah

Ubaidullah

B’Tawfiq

How Cplus Soft’s AI Platform Revolutionized Career Development at B’Tawfiq

Industry

Region

Duration

Overview

Challenges Faced by B’Tawfiq

Solution Provided by Cplus Soft

Key Features Implemented

Data Collection Methods for B’Tawfiq

Surveys

Interviews

Focus Groups

Observations

Document Reviews

Data Analytics

Feedback Forms

Case Studies

Setting Up Reporting Frameworks for B’Tawfiq

Impacts after Implementation

Relevant Projects

Conversational AI

AI-Powered Chatbot

App AI

Real-Time Object Detection

Resume Pro

Resume ZenG pro